Privacy Policy

At Estelle Couture, we respect your privacy. This Privacy Policy explains what personal data we collect when you visit our website or place an order, how we use it, and the rights you have over your data.

1. Information We Collect

• Order & account details: name, billing and shipping address, email, phone number.
• Payment information: processed by our payment partners (e.g. Shopify Payments). We do not store full card numbers.
• Communications: messages you send us via WhatsApp, email, or our contact form.
• Browsing data: IP address, device, browser, pages viewed, collected via cookies and analytics tools.

2. How We Use Your Information

• To process and ship your orders, and provide customer service.
• To send order updates, transactional emails, and (with consent) marketing communications.
• To improve the website, analyse usage, and prevent fraud.
• To comply with legal and regulatory obligations.

3. Sharing With Third Parties

We share data only with service providers necessary to operate our business:

• Shopify (e-commerce platform & payments)
• Shipping carriers (for delivery)
• Email and analytics providers

We do not sell your personal data.

4. Cookies

We use essential browser storage to remember your privacy choices and keep your shopping bag. Where required, optional Google Analytics and Meta advertising cookies remain blocked until you accept them. You can reject them or withdraw your choice at any time using Cookie settings in the website footer.

5. Meta Advertising Measurement

With your permission where required, we use the Meta Pixel provided by Meta Platforms, Inc. to measure page visits, product and collection views, bag activity, and checkout starts. The information shared can include product and variant identifiers, product names, quantities, prices, currency, page details, IP address, browser and device information, and Meta cookie identifiers. Meta may use this information for advertising measurement and ad optimisation according to its own privacy policy.

We keep a local record of your choice, when it was made, the region check, and the privacy notice version. Rejecting or later withdrawing consent stops new Meta advertising events from this website. Events blocked at the time are not replayed later.

6. Google Analytics

With your permission where required, we use Google Analytics and Google Tag Manager to understand website visits and shopping interactions. Google may receive page details, browser and device information, IP-derived location, cookie identifiers, and product interaction data for analytics. Rejecting or withdrawing consent stops new Google analytics events from this website.

7. Data Retention

We retain order records for the period required by tax and accounting laws (typically 8 years under Indian law). Marketing data is retained until you unsubscribe.

8. Your Rights

• Request access to or a copy of the personal data we hold about you.
• Request correction or deletion of your data, subject to legal retention requirements.
• Withdraw consent for marketing at any time.

To exercise these rights, contact info@estellecouture.com.

9. Security

We use industry-standard safeguards to protect your data. However, no online transmission is completely secure; you share information with us at your own risk.

10. Changes

We may update this Privacy Policy from time to time. The "last updated" date will reflect any changes; significant updates will be highlighted on the Site.